Unfortunately, not everything can be placed at eye-level or in a major position. Also, the first products consumers see when entering an aisle (the “major”) can help entice consumers to shop that aisle. Understanding why they sell better is common sense - you don’t need advanced analytics to tell you why. Historically, products placed at eye-level sell better than products placed at other heights. When asked what steps retailers are taking to increase center store sales, the overwhelming response was offering at-home delivery and/or curbside pickup at 68%.” Nevertheless, most grocery shoppers still prefer shopping in the store, which means planograms still play an important role. He explains, “The explosion in online grocery sales spurred by the pandemic has impacted center store in a number of ways.
PLANOGRAM EXAMPLES DRIVER
Ron Hughes, Senior Manager of shopper strategy and innovation at the Coca-Cola Co., explains, “Center store absolutely has an important role to play in large stores, and research shows that this area of the store is a key profit driver - 75 percent to 80 percent of grocery bottom-line profit is contributed by center store.” Browne reports the center store, during the pandemic, has not always been in the store sometimes the center store can be found at the curb. So it matters - a lot - where products are located in a store as well as where they are placed on the shelf. The center store has always been important to grocers because getting consumers into the center store means they must pass by a lot of products they might not have specifically targeted for purchase. No surprise there, given the run on toilet paper and cleaning supplies during the initial outbreak of coronavirus.”
While snacks, beverages, groceries and beer/alcohol have been traditional leaders in the category, in 2020 retailers reported that the center store categories having the most success during the pandemic are household cleaners (mentioned by 73% of retailers), paper goods (71%), frozen food (63%) and shelf-stable food/grocery (60%). Browne continues, “Within center store, there has been a significant shift in what consumers have been buying this year during COVID-19. Michael Browne ( the Executive Editor of Supermarket News, reports, “Center store dollar sales are up by more than 10% among more than half of grocery retailers in 2020, according to Supermarket News’ 2020 Center Store Trends Survey, with a total of 86% of retailer respondents saying they expect to see an increase in sales in the category in 2020 versus 2019.” However, that’s not the whole story. How the pandemic changed supermarket planograms As a result, planogram design has continued to play an important role in grocery sales. It became clear, as panic buying set in during those early days, that product inventory was going to have change to stay in touch with consumer demands. While many stores were shuttered during the early months of the pandemic, for obvious reasons, supermarkets and grocery stores remained open. The information in a planogram is thorough it’ll demonstrate the exact shelf an item is kept.” Merriam-Webster defines it as such: ‘a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.’ In addition to being a visual representation of your store’s aisles, displays, and point-of-sale, for example, a planogram will show you exactly where specific products are placed.
Planograms are detailed drawings of your store layout with special attention on product placement. Freelance writer Alexandra Sheehan ( explains, “A planogram is a visual merchandising tool. Of course, store layouts are important for all types of retailers, not just supermarkets however, the variety of items carried by supermarkets makes planograms especially important. Few of them are aware of the thought that goes into store layouts. When shoppers enter a grocery store to buy food and other essentials, they often rely on overhead signs to direct them to various product aisles.
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